People's Choice is relaunched by Hastings Direct

11th October 2012

People's Choice — the new brand appealing to a wider footprint — has been launched by Hastings Direct.

People's Choice had been acquired in 2002 by Hastings Direct and has now been reinvigorated, revitalised and re-launched as a bright, new, fresh and engaging brand designed for a new generation of consumer.

The new brand offers 5 Star Defaqto rated car and motorbike insurance complete with uninsured driver and vandalism cover together with 90 days of EU cover as standard.

Hastings Direct has launched the new brand direct to consumers via or through a seamless online journey via the main aggregator sites including Moneysupermarket and Comparethemarket.

Toby van der Meer, managing director, Hastings Direct: "Initial sales have gone very well and we are pleased about the performance of this fledgling brand and look forward to being able to offer more to our customers in the near future."

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