Hastings Direct

Insurepink Customers Help Fight Cancer

5th October 2010

Insurepink, a leading insurance brand from brokers Hastings Direct, is raising just over £1,500 a week for breast cancer charities in the UK.

Insurepink makes a donation from every motor, household and travel insurance product sold to the Pink Ribbon Foundation. The travel insurance proposition goes one step further, offering competitively priced rates for anyone suffering from breast cancer, or is in remission, that's over half a million* sufferers and survivors who often struggle to get reasonably priced quotes from other travel insurance companies because of their medical history.

Customers can buy directly from insurepink.co.uk or by selecting insurepink through an aggregator site, either way, for every motor or household insurance policy sold £10 is donated and £1 for every annual travel insurance policy sold.

The Pink Ribbon charitable foundation funds projects and provides financial support to breast cancer charities across the UK. This summer, the foundation donated to 26 separate charities, everything from providing a specialist bath for Douglas Macmillan hospice in Stoke on Trent, to equipment for lymphoedemia services for St Michael's hospice in Harrogate, to the provision of a breast cancer Macmillan nurse in North Durham, funding cancer care courses in Bristol and a national research study for Genesis.

Edward Fitzmaurice, CEO, Hastings Direct: "This has been a real word of mouth success story. Whilst insurance is a very price driven purchase, customers have embraced being able to buy competitively, whilst still supporting such a worthwhile cause which affects 46,000 Britons each year‛. We're really proud to be supporting such a great cause and feel strongly about maintaining our involvement with the Pink Foundation, which supports many smaller breast cancer charities, research projects and studies."

Jonathan Prince, Pink Foundation: "Ordinary insurepink customers are doing an extraordinary thing — helping hundreds of breast cancer sufferers and their families — simply by buying motor, household or travel insurance. It is our hope that more and more companies will adopt such an approach to their brands."

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