28th June 2011
From July 1st, motorbike insurance broker Hastings Direct will be supporting bike safety working in conjunction with the Shiny Side Up Partnership's Think Bike safety campaign donating £2 for every policy sold.
Hastings Direct is one of the fastest growing suppliers of bike insurance in the UK. This exclusive new partnership will enable Shiny Side Up to receive donations for each motorbike policy sold whether directly from Hastings web site — www.hastingsdirect.com or by calling the company on 0333 321 9675, or via a price comparison site.
Established in 2002, Shiny Side Up is a partnership between professionals from road safety, accident investigation and police traffic management teams. In recent years the partnership has also benefited enormously from the support of the Highways Agency.
The name Shiny Side Up was chosen to reflect the bikers' expression "Keep your shiny side up" — implying that the rubber side should stay firmly on the road! Its Think Bike and other safety signs indicate a route which has claimed riders' lives, or left them seriously injured.
To further support the visibility of bike safety, Hastings Direct will also include a Think Bike window sticker for use in the home or car to every policyholder purchasing its insurance.
Dec Fisher, head of bike, Hastings Direct: "More than one rider dies every day* in Britain and over 5,500 are seriously injured. We are proud to support bike safety and help raise awareness of motorcyclists to all road users."
Sheila Ormerod, campaign organiser, Shiny Side Up Partnership: "The members of the Shiny Side Up Partnership welcome the support of Hastings Direct in helping to reinforce motorcycle safety campaign messages. The campaign has had proven benefits in casualty reduction on the routes that carry the safety information signs and Hastings Direct contributions will be invaluable in further promoting these messages and saving lives."
* Source: Department of Transport Reported Road Casualties Great Britain: 2009 Annual Report. Published September 2010. Chart 6c: All reported casualties. 454 motorcyclists killed, 5554 seriously injured.