30th May 2013
Hastings Partnerships donated £245,770 to the Pink Ribbon Foundation in support of breast cancer charities.
Hastings Partnerships — the affinity division of Hastings Direct — raised the money by donating from every insurepink policy sold — be that car, bike or travel. Hastings Partnerships linked with The Pink Ribbon Foundation charity which supports breast cancer charities. Thanks to the monies raised, the foundation has been able to support 36 breast cancer charities across the UK including grants for eight hospices, Macmillan, World Cancer Research, Marie Curie, The Haven and Macclesfield Cancer Help Centre and many more. Last year, the Pink Ribbon Foundation supported everything from the provision of complementary therapies, family support sessions, research, lymphoedema self management courses to a drop in clinic to support chemotherapy patients.
Andy Kirton, director, Hastings Partnerships: "Whilst nearly 55,000 women and men are diagnosed with breast cancer each year in this country, the survival rate is now 85% and rising. As more and more of our customers choose and recommend insurepink, we hope that together we can further support those who are suffering and surviving this disease, whilst helping fund those searching for a cure."
Jonathan Prince, trustee, Pink Ribbon Foundation: "Ordinary insurepink customers are doing an extraordinary thing helping hundreds of breast cancer sufferers and their families simply by buying motor, household or travel insurance. It is our hope that more and more companies will adopt such an approach to their brands."
Hastings Partnerships was highly commended for the affinity marketing award at the recent Business Charity Awards.
The Pink Ribbon Foundation Charity Number 1080839 is a grant making trust with a mission to fund projects and provide financial support to UK charities which relieve the needs of people who are suffering from, or who have been affected by breast cancer or who work to advance the understanding of breast cancer, its early detection and treatment. There are a large number of such charities in the UK, each as deserving as the next. Many of the charities supported are the smaller ones, which operate on a shoestring.
The Pink Ribbon Foundation has very little infrastructure. It relies on the hard work given by Trustees, interested parties and its Patrons. This is done in order to maximise the amount, which goes to the charities that benefit from the funds raised.