Hastings Direct raises £43,840 for breast cancer

21st August 2013

Hastings Direct has just donated £43,840 to the Pink Ribbon Foundation in support of breast cancer charities.

The monies were raised by one of Hastings Direct's brands — insurepink. The company donates for every insurepink car, home or travel insurance policy sold from its web site insurepink.co.uk to the Pink Ribbon Foundation charity which supports breast cancer charities.

For the first half of 2013, Hastings Direct has raised over £100,000 for breast cancer (£112,090) or more than £1,000 a week. Last year, thanks to insurepink donations, The Pink Ribbon Foundation supported 36 breast cancer charities across the UK including grants for eight hospices, Macmillan, World Cancer Research, Marie Curie, The Haven and Macclesfield Cancer Help Centre and many more. With the fundraising, the Pink Ribbon Foundation supports everything from the provision of complementary therapies, family support sessions, research, lymphoedema self management courses to a drop in clinic to support breast cancer chemotherapy patients.

Andy Kirton, director, Hastings Direct: "More than a thousand people each week are diagnosed with breast cancer in this country, so the need for funds has never been greater. We would like to thank our customers for their continued support."

About The Pink Ribbon Foundation — www.pinkribbonfoundation.org.uk

The Pink Ribbon Foundation Charity Number 1080839 is a grant making trust with a mission to fund projects and provide financial support to UK charities which relieve the needs of people who are suffering from, or who have been affected by breast cancer or who work to advance the understanding of breast cancer, its early detection and treatment. There are a large number of such charities in the UK, each as deserving as the next. Many of the charities supported are the smaller ones, which operate on a shoestring.

The Pink Ribbon Foundation has very little infrastructure. It relies on the hard work given by Trustees, interested parties and its Patrons. This is done in order to maximise the amount, which goes to the charities that benefit from the funds raised.

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