Hastings Direct

Car insurance races to fund breast cancer charity

17th October 2012

Insurepink.co.uk raises over £350,000 since launch

Insurepink.co.uk customers now raise over £2,000 a week for UK breast cancer charities.

Insurepink, a leading insurance brand from brokers Hastings Direct, donates from every motor, household and travel insurance product sold to the Pink Ribbon Foundation. The travel insurance proposition goes one step further, offering competitively priced rates for anyone suffering from breast cancer, or is in remission, that's over half a million* sufferers and survivors who often struggle to get reasonably priced quotes from other travel insurance companies because of their medical history.

Customers can buy directly from insurepink.co.uk or by selecting insurepink.co.uk through a price comparison web site; either way, for every motor or household insurance policy sold £10 is donated and £1 for every annual travel insurance policy sold. All monies raised are donated to the Pink Ribbon Foundation. (Charity no: 1080839).

The Pink Ribbon Foundation funds many projects and provides financial support to breast cancer charities across the UK. The Foundation has made 36 grants in the last year including funding requests for eight hospices, Macmillan World Cancer Research, Marie Curie, The Haven and Macclesfield Cancer Help Centre. This year, The Pink Ribbon Foundation has supported everything from the provision of complementary therapies, family support sessions, research, lymphoedema self management courses to a drop in clinic to support chemotherapy patients.

Andy Kirton, director, insurepink.co.uk: "Whilst nearly 49,000 women and men are diagnosed with breast cancer each year in this country, the survival rate is now 85% and rising. As more and more of our customers choose insurepink.co.uk and tell their friends and family about it we have raised more and more money for the Pink Ribbon Foundation — this has become a real word of mouth success story.

"We're really proud to be supporting such a great cause and feel strongly about maintaining our involvement with the Pink Foundation, which supports many smaller breast cancer charities, research projects and studies. Such has been its success that this year we launched insure Blue to support male cancer charities."

Jonathan Prince, trustee, Pink Foundation Foundation: "Ordinary insurepink customers are doing an extraordinary thing helping hundreds of breast cancer sufferers and their families simply by buying motor, household or travel insurance. It is our hope that more and more companies will adopt such an approach to their brands."

About The Pink Ribbon Foundation — www.pinkribbonfoundation.org.uk

The Pink Ribbon Foundation Charity Number 1080839 is a grant making trust with a mission to fund projects and provide financial support to UK charities which relieve the needs of people who are suffering from, or who have been affected by breast cancer or who work to advance the understanding of breast cancer, its early detection and treatment. There are a large number of such charities in the UK, each as deserving as the next. Many of the charities supported are the smaller ones, which operate on a shoestring.

The Pink Ribbon Foundation has very little infrastructure. It relies on the hard work given by Trustees, interested parties and its Patrons. This is done in order to maximise the amount, which goes to the charities that benefit from the funds raised.

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