25th May 2012
Motorbike insurance broker Hastings Direct has just donated £26,440 to the Shiny Side Up Partnership's for its Think Bike safety campaign.
Hastings Direct is one of the fastest growing suppliers of bike insurance in the UK offering riders 5 Star Defaqto cover. In 2011, Hastings teamed with Shiny Side Up to create an exclusive partnership offering a donation from each motorbike policy sold for a limited period.
Established in 2002, Shiny Side Up is a partnership between professionals from road safety, accident investigation and police traffic management teams. The name Shiny Side Up was chosen to reflect the bikers' expression "Keep your shiny side up" — implying that the rubber side should stay firmly on the road! Its Think Bike and other safety signs indicate a route which has claimed riders' lives, or left them seriously injured.
To further support the visibility of bike safety, Hastings Direct included a Think Bike window sticker for use in the home or car to every policyholder purchasing its insurance.
Chris Hawkes, commercial manager, Hastings Direct: "More than one rider dies every day* in Britain and over 5,500 are seriously injured. We are proud to support bike safety and thanks to the support of our bike customers, we have helped raised much needed funds to promote bike safety to all road users."
Sheila Ormerod, campaign organiser, Shiny Side Up Partnership: "The Shiny Side Up Partnership will benefit enormously from this sponsorship which is helping to promote biker awareness on our roads. As a direct result of this support from Hastings Direct a range of publicity resources can be produced to carry the important message "Think Bike" to all road users."
For more information or to get a bike insurance quote, please call Hastings Direct on 0800 11 1066.
* Source: Department of Transport Reported Road Casualties Great Britain: 2009 Annual Report. Published September 2010. Chart 6c: All reported casualties. 454 motorcyclists killed, 5554 seriously injured.