10th October 2010
Broker Hastings Direct has just appointed Michael Lynch as its new head of marketing services.
Michael, formerly the head of e-commerce and marketing at Kwik Fit Insurance, joins the PL broker just as the company begins a new phase of growth and its bid to be a top five personal lines broker by 2014. Hastings Direct has just announced profits in excess of £9m and the doubling of its customer database following an MBO in February 2009.
Michael joined Kwik Fit at the start of its financial services operations and was instrumental in developing and launching its insurance services web site. His expertise includes channel development, growth and related marketing opportunities for both off and online.
Mat Shepherd, core markets director, Hastings Direct: "Michael has experience of working in a company undergoing rapid growth with all the challenges and rewards that brings. He is an outstanding communicator with a first class pedigree. We believe his strengths in strategic thinking and planning combined with his creativity will be an intrinsic asset in our continued development and growth."